Launching a mobile app is a big task, but one that can bring great success when it’s done right. But there are a lot of pitfalls to avoid and lessons to learn to ensure that the journey from idea to launch is executed smoothly.

On the road to being named a Top App Developer in Canada, we ran into plenty of challenges and as a result gained plenty of insight about what does and doesn’t work with mobile apps. Through experience, we’ve grown to understand what brands need to know before building or launching a mobile app.

As we look into the future, it’s obvious to us that consumers will continue to demand mobile apps, and apps will continue to play a role in shaking up industries. According to App Annie, the potential gross revenue from mobile apps hasn’t come close to reaching its potential.

That’s why we’ve put together this guide.

We want to arm brands and startups with the insights they need to capitalize on this great opportunity. We want to help you better understand what goes into creating a winning mobile app and the steps you should take to ensure that your app is a success.

After months of writing and design, we’re excited to share with you an in-depth guide that outlines exactly how to launch a mobile app and sustain traction. It’s jam-packed with practical steps and high-level strategy, perfect for both startups and established corporations looking to dive into mobile.