Mobile Social Media: How To Win Customers and Mobilize Your Brand

For Agencies & Marketers

Whether building a brand or generating leads, smart companies are mobilizing their campaigns with mobile apps and sites. Some 64.8% of large marketers and publishers are planning to invest in mobile apps in 2010, according to a recent survey from DM2Pro and Quattro Wireless.

But why is mobile marketing so popular? It’s not just a cool channel that wins marketing awards. Consider our top 5 unique benefits of mobile:

Deliver Real Value – Mobile apps give you the power to engage and serve your customers with a brand experience that’s useful, fun, and interactive. Combining video, data, and social networking, you can deliver a mobile app that helps your customers on a daily basis, reinforcing your brand regularly.
Outpace Competitors – All of your competitors may have web sites, but how many have mobile apps or mobile sites? Leading companies are moving fast to be the first to market with an iPhone app in their industry. For example, CIBC created the first iPhone banking app in Canada and promoted this in TV Ads (YouTube) and as a key benefit to their larger SWITCH campaign (Yahoo! Finance).
Go Social – If you’re aiming to build buzz and transform your customer base into a community, consider the social networking opportunity of a mobile app. What if your customers could share their recommendations, tips, or stories with other users and friends over Facebook, Twitter, or email?
Measure Results – Mobile apps are a great means of collecting data from your customers, especially if your products are typically sold through indirect channels. Capture key metrics on application usage, user reviews, and surveys to better understand your customers, and track conversion through e-commerce transactions or mobile coupons.
High Growth Market – eMarketer forecasts the US Mobile Internet User market to grow to 89 million in 2010, growing at approximately 16% per year. The average iPhone user is more satisfied with their smartphone and downloaded 37 apps in Q4 2009, compared with just 10 apps for the average BlackBerry user.

MindSea helps agencies and marketers to design and deliver mobile campaigns. Here’s how our model works:

You bring the marketing vision and we bring expertise in mobile design and project delivery, including iPhone, iPad, BlackBerry, and Android platforms.
We jointly plan your mobile app or web site based on your marketing vision and our collective creative talent.
We work as an extension of your team, delivering the mobile components of your campaign.
We can also provide training and ramp-up to help your team become proficient in mobile development for ongoing releases.

Working together, you can deliver mobile campaigns and apps with confidence, without suffering technical delays or hassles.

Have an idea for a mobile marketing app or curious about pricing? Get started with our free Mobile Planning Kit, call us at 902-452-8492, or email us at info@mindsea.com to arrange an initial call.

Get Started Today: Mobile Planning Webinar

Get our on-demand webinar and toolkit, where we answer the tough questions of how to go mobile:

How are other successful marketers going mobile? What strategies should we consider in planning a mobile campaign?
What’s the process to creating a successful mobile app or mobile site?
What approach should we take to building on multiple platforms including iPhone, BlackBerry, and Android?
How do we build a business case for a mobile app?
What is the price of creating a typical mobile app?
What are the common traps of mobile development, and what are the pro’s and con’s of partnering with a mobile team?

On a tight timeline? Call us at 902-452-8492 or email us at info@mindsea.com to arrange an initial call.