The Second Halifax Instawalk!


The second Halifax Instawalk will take place Saturday, Feb. 23, starting at the Seaport Farmers Market, through the Westin, then to the Via Rail train station. We’ve kept the destinations close this time because we know it’s chillier than the last Halifax Instawalk.

Initial meeting spot will be near the North entrance next to the large statue at the Farmer’s Market.

Don’t know what an Instawalk is? It’s a whole lot of fun! It’s similar to a traditional photo walk, but people are encouraged to share their photos in real time via Instagram and Twitter using the #instawalkHFX tag.

Come out to explore your city with us through the lens of a camera and create a unique stream of photos to share with the world. Let’s put our city of Halifax on the instawalk map!

Anybody with a camera is welcome – come meet new people and take some great photos.

If you have Instagram, check out the photos from our last Halifax Instawalk.

Etchings App Photo Contest

Original image by

Original image by

We want to recognize the best images made with Etchings ( by holding a contest on Instagram! Use the Etchings app on iPhone, iPad or iPod Touch to create amazing images and win!

 First Prize: Polaroid Z2300 10MP Digital Instant Print Camera and an 18″ print of your winning etching printed on glass by Fracture (

Second Prize: A 14″ print of your winning etching printed on glass by Fracture.

Third Prize: A 12″ print of your winning etching printed on glass by Fracture.


To Enter:

1. Use the Etchings App for iPhone, iPad and iPod touch with your original photo to create an amazing image.

2. Upload your image to Instagram using your own account and include the contest hashtag #EtchingsAppContest in the caption.

3. Follow @EtchingsApp on Instagram (so you can follow the contest, see if you have won and we can contact you).

4. Enter as many images as you want during the contest period.

5. The more people who like your image on Instagram the more likely you are to win a prize.


Contest Dates: February 8, 2013 to February 22, 2013.

The Winner: The prizes will be awarded to the entires that best meet the criteria above and are deemed most creative by the judging panel.

Full contest details see:  The Etchings App Contest on Statigram

Etchings 1.5 – Smoother Lines Through Science

We love the images that Etchings 1.0 produces, but for some types of photos there were a few things that just didn’t feel right. Here is a sample image that Etchings 1.0 works very well on, but has a few of these odd effects.

Shuttle Launch, Etchings 1.0click to enlarge

Notice how the sky in the top right is segmented and feels almost posterized. Similarly, some of the etching lines in the lower left corner are distracting due to their abrupt ends.

Now have a look at the same image processed with Etchings 1.5. Much nicer! To achieve this look we needed to start from scratch and come up with a new way of etching. We ended up with a technique that is much more flexible and allows fine-grained control over the entire process. We can now adjust line thickness, colour, tapering, direction and density of the lines for each level of brightness.

Shuttle Launch, Etchings 1.5

We adjusted these attributes to smooth out the line transitions in the mid-tones of images to avoid a posterized appearance. We also added tapers to lines so that they don’t stop as abruptly. This eliminated a lot of artifacts in areas that had rapid brightness changes. The result is that transitions from shadows look smoother and have more depth, and photos of smooth surfaces such as glass, water, and everyday objects will have much a more natural look.

Here are some comparison shots of the top-right and bottom-left corners of our shuttle image where you can see these enhancements have changed the feel of the image significantly.

On the left, the gradient in the sky is broken into three separate intensities by Etchings 1.0, producing hard lines cutting across the sky that just aren’t there in the original image. On the right you can see the results of the new smooth tapers; this follows the original image much more closely and reduces the posterization effect considerably.

On the left, the billowing plumes of exhaust there are some rapid transitions between light and dark; this is almost completely gone on the right. Also, in Etchings 1.0, some subtle noise in the original image causes speckled patterns in the etching lines. (Click on the image to see a larger version.) While we haven’t totally eliminated this effect in 1.5, the lines look much more natural throughout this area.

As a result of our new etching technique we can also start to experiment with different line styles and engraving techniques. Here is an example that uses a circular line pattern instead of waves.


Pretty cool, huh? We plan on rolling out new line styles in Etchings 2.0, so stay tuned!

Etchings update adds new filters, improved output and iPad support

EtchingsiPadMarketingShotHalifax, Canada, December 13, 2012 — The latest version of Etchings
allows users to create even more impressive works of art from any photo. The app now emulates etching and engraving techniques even more beautifully, with richer lines, higher-resolution output and many more options to experiment with. Etchings now supports eight languages and takes full advantage of the larger screens available on iPad and iPhone 5.

The incredibly supportive Etchings user community have been vocal both in their love for the unique effects the app can create as well as the new features they wanted to see. Users asked for higher-resolution output: the new version of the app can export the original image size exactly (up to 3300×3300 px). Etchings enthusiasts wanted more options for their photos, and the latest version allows the user to fine-tune the brightness and contrast of the source image, and includes four stunning new filters.

ScreenshotWeb_1“We’ve been awed by the incredible demand for Etchings, which is why we’re very pleased
to give our loyal users just what they need to make even more amazing works of art. We’re especially happy to let our customers experience the app in their native language and on their favourite devices,” said Bill Wilson, the leader of the team behind Etchings.

In addition to the free improvements, Etchings now includes six brand-new handcrafted filters in the Florence FX Pack, which you can purchase from within the app for just $0.99 USD or local equivalent. From the soft tones of the “Alice” filter to the funky rainbow “Sorbet” filter, this pack opens up even more possibilities to amaze your Instagram followers.
Etchings 1.5 is now available worldwide on the App Store for $0.99 USD or local equivalent. Etchings is compatible with iPhone, iPad and iPod touch devices running iOS 5.0 and later.

Please visit for more information, screenshots and samples.

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