Lock screen features, universal clipboard are highlights of Apple conference

At this year’s Worldwide Developers Conference, Apple focused on software developments, such as improved news experiences and notification options, rather than hardware....   Read more »


Push notifications, personalisation make apps more social than home page

Instead of re-creating the front page of a Web site in the form of a mobile app, Bustle and Breaking News engage...   Read more »


Native app vs. mobile Web, No clear winner

Mobile Web outpaces mobile native app growth, but those who use apps tend to remain engaged in the content, on average, 18...   Read more »


App Success: 5 Tips for Long-term Growth

It can often be a depressing reality to discover you don’t automatically get an audience. Creating app success requires long-term planning and maintenance...   Read more »


iAds and changes to app purchases affect publishers worldwide

Changes in the global economy have ripple effects that don’t just affect prices at the gas pump or the grocery store. Exchange...   Read more »


Apple iOS 9’s deep linking feature is invaluable for driving audience engagement

The release of deep linking in iOS 9 offers an opportunity for publishers to provide a direct bridge...   Read more »


How App Developers Quickly Iterate Mobile News Apps

Integrating simple yet powerful user feedback features allows publishers to collaborate with customers in much more effective ways.   Read more »


5 Ways Publishers Can Increase Reader Engagement In-App

Among many others, increasing revenue is a common goal for publishers. Many aim to do this by leveraging modern mediums such as mobile applications...   Read more »


4 tvOS strategy ideas for publishers

Reposted from the INMA Mobile Strategies Blog. When Apple had its big new tech reveal back in September, the advent of apps...   Read more »


Publishers, Prepare for these 6 Mobile News App Trends

When planning for 2016 consider these 6 trends to stay ahead in the ever changing digital landscape. New innovative touch based technologies...   Read more »

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