App Store Optimization Checklist: Everything Your App Needs For Optimal Download

Developers spend painstaking hours and thousands of dollars trying to make sure their app gets noticed. If they’re lucky, their app is...   Read more »


8 Things To Do Before You Publish An App To The App Store

If there’s one thing we’ve learned after years of publishing apps to the app store, it’s this: Success isn’t guaranteed. While some...   Read more »


App Localization Case Study: Etchings Goes Global

In December 2012 we released Etchings 1.5, which includes translations for 7 additional languages: Chinese, French, German, Italian, Japanese, Brazilian Portuguese, and Spanish. It's been out for a few months now, giving us a chance to reflect on our effort and observe the results.   Read more »


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